Setting the global standards

Forming the foundation for a strong approach, defining the requirements for a skilled, competent, and relevant marketer.

The Global Professional Marketing Framework (GPMF)

A good business strategy balances clear and focused direction, practical tactics, and a skilled and responsible workforce. These components keep your marketing aligned with your business goals, creating a powerful force for good. The framework forms the foundation for this robust approach, defining what it takes to be a competent, proficient, and relevant marketer.